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What is Link Juice in SEO?

Today, let’s talk about something super important for making websites popular on the internet. It’s called “Link Juice,” and it’s like magic for websites in the online world!

link juice also referred to as Link Equity. It is like a superpower in search engines. Strong links boost a webpage’s popularity and authority, helping it rank higher in search results. Cool, right? 🌟

Imagine you have a delicious glass of fruit juice. When you share some of that juice with your friends, they feel refreshed and happy, right? Well, in the world of websites, “Link Juice” works a bit like that yummy fruit juice.

In simple words, Link Juice is the power or value that one website passes to another when they are connected through links. When a popular or trustworthy website links to another website, it’s like saying, “Hey, this website is cool! You should check it out!”

In other words, we can say that when one website links to another, it’s like giving a thumbs up and saying, “Hey, this website is awesome!” This thumbs-up is called Link Equity, and it helps websites become more popular on the internet.

Now, why is this important for websites? Well, search engines like Google like it when popular and trustworthy websites link to each other. They see it as a sign that the linked website is also valuable and trustworthy. So, when someone searches for something on Google, the linked website has a better chance of showing up higher in the search results. Cool, right?

However, not all links are created equal. Some links are super strong which means some links carry more Link Juice than others. like, when a big and famous website says, “Check out this cool website!” Those links pass a lot of Link Equity. But if a link is from a small or new website, it might not pass as much Link Equity.

Now, let’s talk about how we figure out if a link is good or not. First, we ask: Is the link relevant? That means, does it make sense? Like, if we’re talking about dogs, a link to a website about cats might not be very helpful.

Next, we think about whether the website giving the link is trustworthy. If it’s a big and famous website, then yay! Lots of Link Equity! But if it’s a new website, we might not get as much Link Equity.

We also check if the link is followed. If it’s not, then it doesn’t pass any Link Equity. And if the page is blocked from being seen by special internet robots, then the link won’t work either.

Where the link is on the webpage also matters. Links in the main part of the page are super strong, but ones in the corner or footer of a website might not be as strong.

Now, here’s the exciting part: when a website gets lots of high-quality links from other websites, it starts to build up its authority and trustworthiness in the eyes of search engines. This can lead to higher rankings in search results, more visibility, and more visitors to the website. It’s like a popularity boost on the internet!

But remember, just like with fruit juice, it’s essential to share Link Juice responsibly. Just like bad fruit juice may hurt your health, similarly getting too many links from low-quality or spammy websites can hurt a website’s reputation and rankings. So, it’s always best to focus on getting links from relevant and trustworthy sources.

Conclusion

Link Juice is like the secret sauce of SEO (Search Engine Optimization). By understanding how it works and using it wisely, websites can climb higher in search rankings and attract more visitors, bringing them one step closer to online success. So, let’s raise a glass to the power of Link Juice in making websites shine on the internet! Cheers! 🥤✨

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Kushlendr Pal Ahirwar

SEO Expert